Objectives and Key Results (OKR) are a goal-setting technique that helps leaders clearly define shared goals and desired outcomes. A question that commonly arises when leadership considers implementing them is, How will this impact the business? Who else uses OKRs? And, How do OKRs work in real life?
These OKR case studies are here to demonstrate the wide range of organizations that use the method successfully. From healthcare to government to real estate and organizations of every size and stage of growth, these OKR case studies reveal the “nitty-gritty” of one of the fastest-growing goal-setting techniques for leaders.
Retail and E-Commerce
Allbirds
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Anchoring OKRs to Your Mission Allbirds co-founder Joey Zwillinger talks about measuring sustainability and their carbon footprint by using OKRs.
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OKRs for Building a Culture of Innovation How Allbirds sets ambitious metrics for R&D and built a culture of innovation.
Apartment Therapy
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OKRs for Designers: Pivoting with Ease The digital publication Apartment Therapy uses OKRs to get to the next level of a design and digital publishing.
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Ending the Week With a Win With OKRs Learn how WINS meetings give everyone at Apartment Therapy a sense of collective accomplishment within an OKR cycle.
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OKRs: A CEO’s Perspective A CEO’s office-wide Excel spreadsheet transparently levels the playing field at Apartment Therapy.
Hims & Hers: Keeping Consumers Top of Mind with OKRs For this telehealth company, 2020 was a year of acceleration.
Idagio: Making Music With OKRs Idagio’s quest to take on music’s streaming giant.
Linkedin Learning: Using OKRs for Professional Development Beyond Uber and LinkedIn, Eric Grant sets goals to keep learning.
NerdWallet: OKRs for Nerds NerdWallet created both culture and processes to help consumers make healthier financial decisions.
Onerent: A Team of Teams With OKRs OKRs help Onerent pivot and prioritize
Squarefoot: Out of the Office With OKRs OKRs take on commercial real estate.
Education
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Learning New Languages With OKRs Clear goal-setting turns a new product from failure to success at Duolingo.
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College After COVID & OKRs Andy Grove’s alma mater, City College of New York, adopts OKRs.
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Navigating the Future with OKRs How OKRs illuminate the future of higher education at Minerva Schools.
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Evolving as a Brand With OKRs Skillshare reaches its full potential with OKRs.
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OKRs for Students Meet the Khan Lab School grade-schoolers in California charting their own path.
Government
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Making Government Work Better With OKRs Policy must define clear outcomes to be successful.
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Improving City Hall in San Jose With OKRs Accountability, digital transformation, and OKRs in local government.
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Connecting Dots Across City Services With OKRs OKRs in Syracuse.
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OKRs for Social Change: Accountability & A Larger Vision How OKRs encouraged bold moves during a time of budget cuts.
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The Newest Tech Disruption: Local Government OKRs How a nonprofit uses OKRs to defeat local government bureaucracy.
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Transparency: How OKRs Can Restore Public Trust How transparency makes an organization’s objectives clear and how it can be used in nonprofits, schools, and government.
Healthcare
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Setting Common Goals for Impact How Ariadne Labs maximizes their impact in healthcare with OKRs.
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Prioritizing Your Life Purpose How a COVID-19 diagnosis reminded a doctor of what really matters.
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Making BHAGs Possible With OKRs Possible has improved healthcare in Nepal by using BHAGs to maximize their OKRs.
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Turning the Ship Around With OKRs A CEO takes responsibility for troubles caused by “bad” OKRs.
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Building Successful Models Through OKR Transparency OKRs help CareMore elevate at-home care.
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Sparking an Organizational Renaissance With OKRs How 23andMe reinstituted OKRs to power its current phase of growth.
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Making OKRs Work Better How Beam Dental adapted to created new and aligned OKRs.
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Transforming Women’s Healthcare With OKRs How Maven turns growth goals into measurable key results.
Nonprofit
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Mission Driven Becomes Mission Accomplished with OKRs How focus takes nonprofits from doing good — to doing the most good.
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A Foundation for Inclusion With OKRs How Wikimedia pursues its mission to broaden history’s horizons.
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Advocacy Through Architecture With OKRs How OKRs are creating MASSive change.
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OKRs for a Shared Mission MASS Design Group uses OKRs to help build a stronger and safer future for mountain gorillas.
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OKR Metrics: The Bridge Between Mission and Execution How great Key Results turn audacious goals into reality.
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Surviving Financial Setbacks With OKRs Upsolve uses OKRs to assist Americans facing bankruptcy.
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Committing to Equity With OKRs OKRs help Fractured Atlas Advance the Fight against Racism and Oppression
SaaS
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Hiring for Diversity With OKRs Hustle’s bet that its DEI and hiring practices are a competitive advantage.
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Improving Communication During a Global Pandemic With OKRs Why Doist broke away from real-time communication.
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Why Startups Should Use OKRs Founders share the benefits and challenges.
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Fast-Tracking Goals With OKRs COVID-19 encourages MURAL, a virtual collaboration company, to accelerate their goals.
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Improving Communication During a Global Pandemic With OKRs Why Doist broke away from real-time communication.
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Questing for the Magic Metric With OKRs How Superhuman discovered a galvanizing OKR.
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How to Build the Workforce of the Future With OKRs Using OKRs to power growth, engagement, and diversity.
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