Execution is Everything
Do what matters with OKRs.
OKR Resources
Stories
See All
Leading teams to excellence.
Learn about the OKR framework and its origins from our founder, John Doerr. Learn more about OKRs
The best-selling book.
Go deeper into OKRs through expert advice, case studies, and eye-opening examples. Order the Book
Popular Videos
OKR Example: Operation Crush
5:01 min
Write Your First Objective
3:00 min
Five Benefits of OKRs
2:38 min
Five Tips to Improve Objectives
4:52 min
The OKR Cycle
3:27 min
What's a Good OKR?
6:29 min
Have a specific question about OKRs?
Send us a challenge you and your team are facing, and it might be featured in our “Dear Andy” column.
Sign up for our newsletter!
Be among the first to check out new content from John, Ryan, and the What Matters team.
What people are saying
Don’t take our word for it.
Love the content. After reading the book, the new course is great to get further insights in how to implement OKRs. I fully believe OKRs are an organization’s Super Power!
Mike Boonstra, Chief Revenue Officer
At the California Department of Public Health, and at the state level, we have adopted OKRs. This course presents OKRs very clearly and why they are critical to achieving transformational goals. OKRs also helps leaders and managers stay focused on what matters most to the organizational mission.
Tomás Aragón, State Public Health Officer and Director
I just completed an exceptional online course on OKRs, by John Doerr, along with Ryan Panchadsaram. This course masterfully broke down the art and science of leveraging Objectives and Key Results to drive success. From setting ambitious yet meaningful OKRs to aligning strategy with execution, I learned how to manage the OKR cycle effectively while
fostering teamwork and accountability. They both provided real-world examples from industry leaders who provided actionable insights, making the concepts both practical and inspiring. If you’re aiming to elevate your operating excellence and fuel growth, this course is a
game-changer. Highly recommend!
Rickie Singleton
It was valuable that the course showed several practical examples, from various industries/sectors. It made it possible for me to apply the examples to my own reality.
Karin Ostman, Change Manager at the Swedish Transport Administration
I read over 100 books a year. Between being an author and podcast host, books are kind of my world. This was hands down one of the most useful books I’ve read in 2018. It forced me to take a look at how I was spending my time and what the people on my team were prioritizing. Even though I couldn’t directly relate to all of the interviews, there was a nugget in each one that I found valuable. Considering how many successful companies and individuals use this process, it’s worth learning about.
Srinivas Rao, CEO Unmistakable Creative Podcast
This book should be a staple for both future and established business leaders. OKRs and CFRs provide a clear path to setting and achieving the most inspired to the most trivial goals businesses and teams pursue. John’s storytelling and experience made this book tough to put down
Amanda Haworth
I love this book. It’s well written and interesting. John Doerr has both the experience and the ability to communicate this in a way that is understandable and motivating. It is now required reading for all of my team at Project CURE.
Dr. Douglas Jackson, CEO Project C.U.R.E.
OMG, buy this book if you need help getting your stuff together with a business. I had such clarity which I desperately needed even after the first couple chapters. It makes you empowered to make decisions and create plans to actually move your work forward, not drowning in endless busy work that doesn’t get you anywhere closer to meeting your goals. It’s relatable, entertaining and applicable to pretty much any organization size.
Melissa Kennedy
Love the content. After reading the book, the new course is great to get further insights in how to implement OKRs. I fully believe OKRs are an organization’s Super Power!
Mike Boonstra, Chief Revenue Officer
At the California Department of Public Health, and at the state level, we have adopted OKRs. This course presents OKRs very clearly and why they are critical to achieving transformational goals. OKRs also helps leaders and managers stay focused on what matters most to the organizational mission.
Tomás Aragón, State Public Health Officer and Director
I read over 100 books a year. Between being an author and podcast host, books are kind of my world. This was hands down one of the most useful books I’ve read in 2018. It forced me to take a look at how I was spending my time and what the people on my team were prioritizing. Even though I couldn’t directly relate to all of the interviews, there was a nugget in each one that I found valuable. Considering how many successful companies and individuals use this process, it’s worth learning about.
Srinivas Rao, CEO Unmistakable Creative Podcast
I love this book. It’s well written and interesting. John Doerr has both the experience and the ability to communicate this in a way that is understandable and motivating. It is now required reading for all of my team at Project CURE.
Dr. Douglas Jackson, CEO Project C.U.R.E.
This book should be a staple for both future and established business leaders. OKRs and CFRs provide a clear path to setting and achieving the most inspired to the most trivial goals businesses and teams pursue. John’s storytelling and experience made this book tough to put down
Amanda Haworth
OMG, buy this book if you need help getting your stuff together with a business. I had such clarity which I desperately needed even after the first couple chapters. It makes you empowered to make decisions and create plans to actually move your work forward, not drowning in endless busy work that doesn’t get you anywhere closer to meeting your goals. It’s relatable, entertaining and applicable to pretty much any organization size.
Melissa Kennedy
I just completed an exceptional online course on OKRs, by John Doerr, along with Ryan Panchadsaram. This course masterfully broke down the art and science of leveraging Objectives and Key Results to drive success. From setting ambitious yet meaningful OKRs to aligning strategy with execution, I learned how to manage the OKR cycle effectively while
fostering teamwork and accountability. They both provided real-world examples from industry leaders who provided actionable insights, making the concepts both practical and inspiring. If you’re aiming to elevate your operating excellence and fuel growth, this course is a
game-changer. Highly recommend!
Rickie Singleton
It was valuable that the course showed several practical examples, from various industries/sectors. It made it possible for me to apply the examples to my own reality.
Karin Ostman, Change Manager at the Swedish Transport Administration
I’d recommend John’s book for anyone interested in becoming a better manager.
Bill Gates
Founder of Microsoft and the Gates Foundation
Measure What Matters shows how any organization or team can aim high, move fast, and excel.
Sheryl Sandberg
Former COO of Facebook and founder of LeanIn
Measure What Matters deserves to be fully embraced by every person responsible for performance, in any walk of life.
Jim Collins
Author of Good to Great, Great by Choice and more
I wish we had this book 19 years ago, when we founded Google.
Larry Page
Co-Founder of Google